Simple place value. In base 10, you have these places:
… 103 102 101 100 . 10-1 10-2 10-3 …
… thousands, hundreds, tens, ones . tenths, hundredths, thousandths …
Similarly, in binary (base 2) you have:
… 23 22 21 20 . 2-1 2-2 2-3 …
… eights, fours, twos, ones . halves, quarters, eighths …
So the second place after the . in binary is units of 2-2, well known to you as units of 1/4 (or alternately, 0.25).