You could find online base64 image encoder. They encode an image to a string.
The example of raw body in JSON format in the POSTMAN:
"profile": {
"first_name": "John",
"last_name": "Dow",
"photo": "iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII="
}
I think, that “name” and “content_type” is obvious in your JSON.