First you need to create a migration.
Add-Migration RunSqlScript
Then in the generated migration file you can write your SQL.
// PLAIN SQL
Sql("UPDATE dbo.Table SET Created = GETDATE()");
// FROM FILE
var sqlFile = Path.Combine(AppDomain.CurrentDomain.BaseDirectory, @"Custom.sql");
Sql(File.ReadAllText(sqlFile));
Then you run
Update-Database