Where are ${EXECUTABLE_NAME} and ${PRODUCT_NAME} defined

The PRODUCT_NAME is defined in the target’s Build Settings in the Packaging section. It has the same name by default as your project.

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Edit:

While PRODUCT_NAME is by default the name of the Target (MyDemoApp in this case). The EXECUTABLE_NAME is a concatenation of:

$EXECUTABLE_PREFIX, $PRODUCT_NAME and $EXECUTABLE_SUFFIX.

See the reference of EXECUTABLE_NAME for details.

Update

The new reference can be found here http://help.apple.com/xcode/mac/8.3/#/itcaec37c2a6

EXECUTABLE_NAME
Specifies the name of the binary the target produces.

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