Visual Studio: Run all tests in a single project?

After some additional poking around the UI, I figured out a decent way to do this:

1. Open the Test Explorer window. (Test menu > Windows > Test Explorer)
2. Click on the little down arrow just to the left of the search field.
3. From the context menu that appears, select Project. The Test Explorer window contents change to be grouped by project in a 2-tier hierarchy.

4. Right-click on the desired project.
5. From the context menu that appears, click Run Selected Tests.

I’d still like a reasonable way to do this with only the keyboard, though!