You do have to commit after inserting:
cursor.execute("Insert into links (link,id) values (?,?)",(a,b))
conn.commit()
or use the connection as a context manager:
with conn:
cursor.execute("Insert into links (link,id) values (?,?)", (a, b))
or set autocommit correctly by setting the isolation_level keyword parameter to the connect() method to None:
conn = db.connect('insertlinks.db', isolation_level=None)
See Controlling Transactions.