Since version 0.15.0 this can now be easily done using .dt to access just the date component:
df['just_date'] = df['dates'].dt.date
The above returns a datetime.date dtype, if you want to have a datetime64 then you can just normalize the time component to midnight so it sets all the values to 00:00:00:
df['normalised_date'] = df['dates'].dt.normalize()
This keeps the dtype as datetime64, but the display shows just the date value.
- pandas:
.dtaccessor pandas.Series.dt