I think MAVEN_OPTS would be most appropriate for you. See here: http://maven.apache.org/configure.html
In Unix:
Add the
MAVEN_OPTSenvironment variable to specify JVM properties, e.g.export MAVEN_OPTS="-Xms256m -Xmx512m". This environment variable can be used to supply extra options to Maven.
In Win, you need to set environment variable via the dialogue box
Add … environment variable by opening up the system properties (
WinKey + Pause),… In the same dialog, add theMAVEN_OPTSenvironment variable in the user variables to specify JVM properties, e.g. the value-Xms256m -Xmx512m. This environment variable can be used to supply extra options to Maven.