I would use a variation of your method:
string longString =
"Lorem ipsum dolor sit amet, consectetur adipisicing " +
"elit, sed do eiusmod tempor incididunt ut labore et dolore magna " +
"aliqua. Ut enim ad minim veniam.";
Here I start the string on the line after the equals sign so that they all line up, and I also make sure the space occurs at the end of the line (again, for alignment purposes).