This can (thankfully) be easily solved by modifying the .gitmodules file on-the-fly on Travis, so that the SSH URL is replaced with the public URL, before initializing submodules. To accomplish this, add the following to .travis.yml:
# Handle git submodules yourself
git:
submodules: false
# Use sed to replace the SSH URL with the public URL, then initialize submodules
before_install:
- sed -i 's/git@github.com:/https:\/\/github.com\//' .gitmodules
- git submodule update --init --recursive
Thanks to Michael Iedema for his gist from which I derived this solution.
If your submodules are private repositories, it should work to include credentials in the https URLs, I recommend making a GitHub access token with restricted permissions for this purpose:
# Replace <user> and <token> with your GitHub username and access token respectively
- sed -i 's/git@github.com:/https:\/\/<user>:<token>@github.com\//' .gitmodules