Using only docker filtering:
docker rmi $(docker images --filter=reference="*:stuff_*" -q)
reference="*:stuff_*"filter allows you to filter images using a wildcard;-qoption is for displaying only image IDs.
Update: Wildcards are matched like paths. That means if your image id is my-company/my-project/my-service:v123 then the * won’t match it, but the */*/* will. See the github issue for description.