Django features Value expressions:
from django.db.models import Value
cars= Car.objects.annotate(sales=Value(0))
Prior to Django 3.2, specify the field class:
from django.db.models import Value, IntegerField
cars= Car.objects.annotate(sales=Value(0, IntegerField()))
Instead of IntegerField() you can use instances of all available model fields (ex: CharField(), …)