From Django 1.7 on, you can use this code, for example in your admin.py to register all models:
from django.apps import apps
from django.contrib import admin
from django.contrib.admin.sites import AlreadyRegistered
app_models = apps.get_app_config('my_app').get_models()
for model in app_models:
try:
admin.site.register(model)
except AlreadyRegistered:
pass