There were two problems. Firstly you have to add the jsoncpp/json path to your included directories. However, doing so creates a second problem. Since your executables are not in the source folder you needed to prefix ${CMAKE_SOURCE_DIR} to your paths so include_directories() would look like following:
include_directories("${CMAKE_SOURCE_DIR}/jsoncpp"
"${CMAKE_SOURCE_DIR}/jsoncpp/json"
"${CMAKE_SOURCE_DIR}/jsonreader")
I’ve added quotes just out of habit. I do this most of the time with my CMakeLists.txt so there are no problems with spaces in paths.