Maybe this is related to a unresolved issue in Maven: https://issues.apache.org/jira/browse/MNG-5346
For my plugin projects, i could workaround by adding an explicit execution of the maven-plugin-plugin:
<build>
<plugins>
<plugin>
<groupId>org.apache.maven.plugins</groupId>
<artifactId>maven-plugin-plugin</artifactId>
<version>3.2</version>
<configuration>
<!-- see http://jira.codehaus.org/browse/MNG-5346 -->
<skipErrorNoDescriptorsFound>true</skipErrorNoDescriptorsFound>
</configuration>
<executions>
<execution>
<id>mojo-descriptor</id>
<goals>
<goal>descriptor</goal>
</goals>
</execution>
</executions>
</plugin>
</plugins>
</build>
But see the comments in the JIRA issue for more elaborate solutions!