Ruby provides methods for this, instance_variable_get and instance_variable_set. (docs)
You can create and assign a new instance variables like this:
>> foo = Object.new
=> #<Object:0x2aaaaaacc400>
>> foo.instance_variable_set(:@bar, "baz")
=> "baz"
>> foo.inspect
=> #<Object:0x2aaaaaacc400 @bar=\"baz\">