(Surely this is a duplicate question, but I can’t find one now.)
You learn it in order to learn pure functional programming, which forces you to do many things in a completely different way. You get a new way of thinking. Programming without state? Programming without effects? Everything is lazy? Crazy type system with type inference? What the hell are monads? Your mind will be repeatedly blown, but in the end you come out with new perspectives/techniques from functional programming that are hard to otherwise pick up without going full-blown Haskell.
The problem with trying to be specific, is that trying to tell a non-Haskeller what they’ll learn from Haskell is like trying to explain the color “green” to a blind guy.