If you don’t keep a record there is no way to verify that what you get is what you sent. So if you add something to the developer payload, you can either trust that it is legitimate (which is a reasonable assumption if the signature verifies), or not trust it completely and only use it a reference, but not for validating license status, etc. If you store the user email, for example, you can use the value instead of asking them to enter it again, which is slightly more user friendly, but your app won’t break if it is not there.
Personally, I think that this whole ‘best practices’ part is confusing and is trying to make you do work that the API should really be doing. Since the purchase is tied to a Google account, and the Play Store obviously saves this information, they should just give you this in the purchase details. Getting a proper user ID requires additional permissions that you shouldn’t need to add just to cover for the deficiencies of the IAB API.
So, in short, unless you have your own server and special add-on logic, just don’t use the developer payload. You should be OK, as long as the IAB v3 API works (which is, unfortunately, quite a big ‘if’ at this point).