When creating a service with sc.exe how to pass in context parameters?

sc create <servicename> binpath= "<pathtobinaryexecutable>" [option1] [option2] [optionN]

The trick is to leave a space after the = in your create statement, and also to use ” ” for anything containing special characters or spaces.

It is advisable to specify a Display Name for the service as well as setting the start setting to auto so that it starts automatically. You can do this by specifying DisplayName= yourdisplayname and start= auto in your create statement.

Here is an example:

C:\Documents and Settings\Administrator> sc create asperacentral 
binPath= "C:\Program Files\Aspera\Enterprise Server\bin\Debug\asperacentral.exe" 
DisplayName= "Aspera Central" 
start= auto

If this worked you should see:

[SC] CreateService SUCCESS

UPDATE 1

http://support.microsoft.com/kb/251192