By default, WebProfilerBundle is loaded in dev and test environments only. Find this code snippet in your AppKernel class:
if (in_array($this->getEnvironment(), array('dev', 'test'))) {
$bundles[] = new Symfony\Bundle\WebProfilerBundle\WebProfilerBundle();
// ...
}
and append your new environment name to the array:
array('dev', 'test', 'dp')