Add a count parameter with a ternary conditional using the variable declared in .tfvars like this:
resource "cloudflare_record" "record" {
count = var.cloudflare ? 1 : 0
zone_id = "${data.cloudflare_zones.domain.zones[0].id}"
name = "${var.subdomain}"
value = "${var.origin_server}"
type = "CNAME"
ttl = 1
proxied = true
}
In this example var.cloudflare is a boolean declared in the .tfvars file. If it is true a count of 1 record will be created. If it is false a count of 0 record will be created.
After the count apply the resource becomes a group, so later in the reference use 0-index of the group:
cloudflare_record.record[0].some_field