As of SvelteKit 1.0 the path should be a directory in brackets, e.g. for /blog/<slug> you will add the following:
src/routes/blog/[slug]
|_ +page.js
|_ +page.svelte
Then in src/routes/blog/[slug]/+page.js you can add something like
export const load = ({ params }) => {
return {
slug: params.slug
}
}
which will return it as a data property to +page.svelte, so you can write something like:
<script>
export let data;
</script>
<h1>{data.slug}</h1>
Reference: https://kit.svelte.dev/docs/routing