Hit Ctrl` (backtick) to open the console, then enter
sublime.log_commands(True)
to turn on command logging. Go through the menus and click your target, and
command: insert_snippet {"name": "Packages/XML/long-tag.sublime-snippet"}
comes up. Enter the following into your Preferences -> Key Bindings - User file:
{ "keys": ["ctrl+alt+shift+w"], "command": "insert_snippet", "args": { "name": "Packages/XML/long-tag.sublime-snippet" } }
(changing the key combo if you wish) and you should be all set. Once you’re done, go back to the console and enter
sublime.log_commands(False)
to turn off logging of every single action.