In Ruby 1.9.x+
Use String#encode:
checkmark = "\u2713"
puts checkmark.encode('utf-8')
prints
✓
In Ruby 1.8.7
puts '\u2713'.gsub(/\\u[\da-f]{4}/i) { |m| [m[-4..-1].to_i(16)].pack('U') }
✓
Use String#encode:
checkmark = "\u2713"
puts checkmark.encode('utf-8')
prints
✓
puts '\u2713'.gsub(/\\u[\da-f]{4}/i) { |m| [m[-4..-1].to_i(16)].pack('U') }
✓