PHP Echo a large block of text

Heredoc syntax can be very useful:

// start the string with 3 <'s and then a word
// it doesn't have to be any particular string or length
// but it's common to make it in all caps.
echo <<< EOT
    in here is your string
    it has the same variable substitution rules
    as a double quoted string.
    when you end it, put the indicator word at the
    start of the line (no spaces before it)
    and put a semicolon after it
EOT;