MS Visual Studio: How to exclude certain Project Folders from publishing?

If it is a web-site project, you may exclude certain folders and/or files as follows (see elements ExcludeFoldersFromDeployment and ExcludeFilesFromDeployment):

<?xml version="1.0" encoding="utf-8"?>
<!--
This file is used by the publish/package process of your Web project. You can customize the behavior of this process
by editing this MSBuild file. In order to learn more about this please visit http://go.microsoft.com/fwlink/?LinkID=208121. 
-->
<Project ToolsVersion="4.0" xmlns="http://schemas.microsoft.com/developer/msbuild/2003">
    <PropertyGroup>
        <WebPublishMethod>FileSystem</WebPublishMethod>
        <LastUsedBuildConfiguration>Release</LastUsedBuildConfiguration>
        <LastUsedPlatform>Any CPU</LastUsedPlatform>
        <SiteUrlToLaunchAfterPublish />
        <LaunchSiteAfterPublish>True</LaunchSiteAfterPublish>
        <ExcludeApp_Data>True</ExcludeApp_Data>
        <publishUrl>D:\YAZILIM\Adopen.2015\PreCompiledWeb</publishUrl>
        <DeleteExistingFiles>True</DeleteExistingFiles>
        <PrecompileBeforePublish>True</PrecompileBeforePublish>
        <EnableUpdateable>True</EnableUpdateable>
        <DebugSymbols>False</DebugSymbols>
        <WDPMergeOption>MergeAllOutputsToASingleAssembly</WDPMergeOption>
        <UseMerge>True</UseMerge>
        <SingleAssemblyName>AdoIntranet</SingleAssemblyName>
        <ExcludeFoldersFromDeployment>customobjects;uploads</ExcludeFoldersFromDeployment> 
        <ExcludeFilesFromDeployment>app.config</ExcludeFilesFromDeployment>
    </PropertyGroup>
</Project>