Kubernetes Nginx Ingress not finding service endpoint

I discovered what I was doing wrong. In my application definition I was using name as my selector

  selector:
    matchLabels:
      name: hello-world
  template:
    metadata:
      labels:
        name: hello-world

Whereas in my service I was using app

  selector:
    app: hello-world

After updating my service to use app, it worked

  selector:
    matchLabels:
      app: hello-world
  template:
    metadata:
      labels:
        app: hello-world