So basically you cannot use async and await without having a GUI that uses the standard WinForms and WPF message loop.
That’s absolutely not the case.
In Windows Forms and WPF, async/await has the handy property of coming back to the UI thread when the asynchronous operation you were awaiting has completed, but that doesn’t mean that’s the only purpose to it.
If an asynchronous method executes on a thread-pool thread – e.g. in a web service – then the continuation (the rest of the asynchronous method) will simply execute in any thread-pool thread, with the context (security etc) preserved appropriately. This is still really useful for keeping the number of threads down.
For example, suppose you have a high traffic web service which mostly proxies requests to other web services. It spends most of its time waiting for other things, whether that’s due to network traffic or genuine time at another service (e.g. a datbase). You shouldn’t need lots of threads for that – but with blocking calls, you naturally end up with a thread per request. With async/await, you’d end up with very few threads, because very few requests would actually need any work performed for them at any one point in time, even if there were a lot of requests “in flight”.
The trouble is that async/await is most easily demonstrated with UI code, because everyone knows the pain of either using background threads properly or doing too much work in the UI thread. That doesn’t mean it’s the only place the feature is useful though – far from it.
Various server-side technologies (MVC and WCF for example) already have support for asynchronous methods, and I’d expect others to follow suit.