html link column in jqGrid

Here’s the sample colModel configuration from Craig’s link to jqGrid formatting help. It specifies the formatter as showLink and the url and params are specified with formatoptions.

colModel: [ {name:'myname', 
             edittype:'select', 
             formatter:'showlink', 
             formatoptions:{baseLinkUrl:'someurl.php', addParam: '&action=edit'}