You need to use mongorestore, not mongoimport … which is used for things like importing json, or csv, etc.
From the back-up-with-mongodump docs:
mongodumpreads data from a MongoDB database and creates high fidelity BSON files which themongorestoretool can use to populate a MongoDB database.
mongodumpandmongorestoreare simple and efficient tools for backing
up and restoring small MongoDB deployments, but are not ideal for
capturing backups of larger systems.
You can read more about mongorestore in the docs below; I’d take a look and read up on them as they are very helpful.
http://www.mongodb.org/display/DOCS/Import+Export+Tools#ImportExportTools-mongorestore
You can also check out http://learnmongo.com for tips and help!