How to specify HTTP expiration header? (ASP.NET MVC+IIS)

Found it:

I need to specify client cache for static content (in web.config).

<configuration>
  <system.webServer>
    <staticContent>
      <clientCache cacheControlCustom="public" 
      cacheControlMaxAge="12:00:00" cacheControlMode="UseMaxAge" />
    </staticContent>
   </system.webServer>
</configuration>

from http://www.iis.net/ConfigReference/system.webServer/staticContent/clientCache