How to set a value for a selectize.js input?

Check the API Docs

Methods addOption(data) and setValue(value) might be what you are looking for.

Update: Seeing the popularity of this answer, here is some additional info based on comments/requests…

setValue(value, silent)
  Resets the selected items to the given value.
  If “silent” is truthy (ie: true, 1), no change event will be fired on the original input.

addOption(data)
  Adds an available option, or array of options. If it already exists, nothing will happen.
  Note: this does not refresh the options list dropdown (use refreshOptions() for that).

In response to options being overwritten:
This can happen by re-initializing the select without using the options you initially provided. If you are not intending to recreate the element, simply store the selectize object to a variable:

// 1. Only set the below variables once (ideally)
var $select = $('select').selectize(options);  // This initializes the selectize control
var selectize = $select[0].selectize; // This stores the selectize object to a variable (with name 'selectize')

// 2. Access the selectize object with methods later, for ex:
selectize.addOption(data);
selectize.setValue('something', false);


// Side note:
// You can set a variable to the previous options with
var old_options = selectize.settings;
// If you intend on calling $('select').selectize(old_options) or something