If you want to skip the rows with invalid JSON, you must first test if the text is valid JSON. You can do this by creating a function which will attempt to parse the value, and catch the exception for invalid JSON values.
CREATE OR REPLACE FUNCTION is_json(input_text varchar) RETURNS boolean AS $$
DECLARE
maybe_json json;
BEGIN
BEGIN
maybe_json := input_text;
EXCEPTION WHEN others THEN
RETURN FALSE;
END;
RETURN TRUE;
END;
$$ LANGUAGE plpgsql IMMUTABLE;
When you have that, you could use the is_json function in a CASE or WHERE clause to narrow down the valid values.
-- this can eliminate invalid values
SELECT user_data::json #> '{user,name}'
FROM users WHERE is_json(user_data);
-- or this if you want to fill will NULLs
SELECT
CASE
WHEN is_json(user_data)
THEN user_data::json #> '{user,name}'
ELSE
NULL
END
FROM users;