I having been searching quite a lot before I found the answer, so I thought it would be nice to share!
According to this Doxygen gotchas article I finally found that: you need to add a file with the dox extension. Its content should contain C-style comment blocks:
/*!
\page My test page
contents
...
more contents
*/
Make sure your custom files are placed in a directory which is included in INPUT setting or in the current directory if INPUT is left empty, so these files can be found.