Build your App into an .app file with a “Release” schema:
xcodebuild -target "${PROJECT_NAME}" -sdk "${TARGET_SDK}" -configuration Release
Package your App as an .ipa:
/usr/bin/xcrun -sdk iphoneos PackageApplication -v "${RELEASE_BUILDDIR}/${APPLICATION_NAME}.app" -o "${BUILD_HISTORY_DIR}/${APPLICATION_NAME}.ipa" --sign "${DEVELOPER_NAME}" --embed "${PROVISONING_PROFILE}”
Then, run Application Loader (Download/Install Application Loader 2.9 if necessary):
open -a /Developer/Applications/Utilities/Application\ Loader.app
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After it opens select “Next”
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Enter your iTunes Connect Apple ID and Password and select “Next”
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After your authenticated select “Next”
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Select your App and click “Next”
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Confirm App compatability
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“Choose” the binary file to upload
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Select and click “Next”
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Start the upload by clicking “Send”
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It will will take a few moments to authenticate through the iTunes Store
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Once complete, your app package has been uploaded to the iTunes Store. Click “Next”
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You are “Done”!
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Your App will show a Status of “Upload Received”
Links:
Apple Doc – Using Application Loader
automating-over-the-air-deployment-for-iphone
How To Upload Your App To iTunes Connect Using Application Loader