You need to make GCC use the -m32 flag.
You could try writing a simple shell script to your $PATH and call it gcc (make sure you don’t overwrite the original gcc, and make sure the new script comes earlier in $PATH, and that it uses the full path to GCC.
I think the code you need is just something like /bin/gcc -m32 $* depending on your shell (the $* is there to include all arguments, although it might be something else – very important!)