Vimscript does allow continuation of the previous line by starting the next with a backslash, but that isn’t quite as convenient as a heredoc string such as you would find in Ruby, PHP, or Bash.
let g:myLongString='A string
\ that has a lot of lines
\ each beginning with a
\ backslash to continue the previous one
\ and whitespace before the backslash
\ is ignored'
Have a look at the relevant documentation on line-continuation.