Django: How to write query to sort using multiple columns, display via template

There are several levels for display ordered models objects in template, each one overwrite the previous level:

1. (MODEL LEVEL) Meta attribute ordering as shows @Bithin in his answer (more on django docs)

2. (VIEW LEVEL) QuerySet order_by method as you have tried in your view example, which would works
   as you want if add other fields to sort:

   Customer.objects.order_by('state', 'city_name', 'customer_name')

   (more on django docs). Note that .all() is not needed here.

3. (TEMPLATE LEVEL) regroup template tag need to use nested in your sample (more on django docs)