From the fine manual:
toJSON behavior
If an object being stringified has a property named
toJSONwhose value is a function, then thetoJSONmethod customizes JSON stringification behavior: instead of the object being serialized, the value returned by thetoJSONmethod when called will be serialized.
This is why Backbone uses the toJSON method for serialization and given a model instance called m, you can say things like:
var string = JSON.stringify(m);
and get just the attributes out of m rather than a bunch of noise that your server won’t care about.
That said, the main difference is that toJSON produces a value (a number, boolean, object, …) that gets converted to a JSON string whereas JSON.stringify always produces a string.
The default Backbone toJSON is simply this (for models):
return _.clone(this.attributes);
so m.toJSON() gives you a shallow copy of the model’s attributes. If there are arrays or objects as attribute values then you will end unexpected reference sharing. Note that Backbone.Model#clone also suffers from this problem.
If you want to safely clone a model’s data then you could send it through JSON.stringify and then JSON.parse to get a deep copy:
var data = JSON.parse(JSON.stringify(model_instance));
var cloned_model = new M(data);
where model_instance is your instance of the Backbone model M.