Unfortunately it’s not very clear what you want to get in the end, but here is how you could correctly use conditional SET in your UPDATE
UPDATE relation
SET name1 = CASE WHEN userid1 = 3 THEN 'jack' ELSE name1 END,
name2 = CASE WHEN userid2 = 3 THEN 'jack' ELSE name2 END
WHERE (userid1 = 3 AND userid2 = 4)
OR (userid1 = 4 AND userid2 = 3);
Here is SQLFiddle demo.