SELECT CAST(CAST(0 AS BINARY) AS UNIQUEIDENTIFIER)
That should return your empty guid.
… or even shorter, saving one cast:
SELECT CAST(0x0 AS UNIQUEIDENTIFIER)
So to check for that, you would do
IF @GuidParam = CAST(CAST(0 AS BINARY) AS UNIQUEIDENTIFIER)
BEGIN
--Guid is empty
END