This is an old question but I wanted to add that the add_view and change_view methods can be modified for this purpose:
class SoftwareVersionAdmin(ModelAdmin):
...
def add_view(self,request,extra_content=None):
self.exclude = ('product','version_number',)
return super(SoftwareVersionAdmin,self).add_view(request)
def change_view(self,request,object_id,extra_content=None):
self.exclude = ('product','description',)
return super(SoftwareVersionAdmin,self).change_view(request,object_id)