Strategy allows for a reusable algorithm to be used in more than one place. If you have an algorithm that can be provided by your consumer and can be used in several places, this is a good spot for Strategy (sorting algorithms, predicates, comparers… are good examples of that).
Template method is specifically targeted at cases where you want people to be able to inherit from your class and want them to be able to override your implementation in a controlled manner (basically preventing them from replacing all your plumbing and offering them a specific extension point without risking a problem because they did not call the base method or called it at the wrong time).
They can be similar, and they can serve the same kind of purpose depending on what you are actually doing.
As with all design patterns, it is difficult to answer such a question because there is not really a definitive answer. It’s actually easier to decide in context…