It’s declaring the string as nvarchar data type, rather than varchar
You may have seen Transact-SQL code that passes strings around using
an N prefix. This denotes that the subsequent string is in Unicode
(the N actually stands for National language character set). Which
means that you are passing an NCHAR, NVARCHAR or NTEXT value, as
opposed to CHAR, VARCHAR or TEXT.
To quote from Microsoft:
Prefix Unicode character string constants with the letter N. Without
the N prefix, the string is converted to the default code page of the
database. This default code page may not recognize certain characters.
If you want to know the difference between these two data types, see this SO post:
What is the difference between varchar and nvarchar?