Well, you notice that Haskell has no syntax for loops? No while or do or for. Because these are all just higher-order functions:
map :: (a -> b) -> [a] -> [b]
foldr :: (a -> b -> b) -> b -> [a] -> b
filter :: (a -> Bool) -> [a] -> [a]
unfoldr :: (b -> Maybe (a, b)) -> b -> [a]
iterate :: (a -> a) -> a -> [a]
Higher-order functions replace the need for baked in syntax in the language for control structures, meaning pretty much every Haskell program uses these functions — making them quite useful!
They are the first step towards good abstraction because we can now plug custom behavior into a general purpose skeleton function.
In particular, monads are only possible because we can chain together, and manipulate functions, to create programs.
The fact is, life is pretty boring when it is first-order. Programming only gets interesting once you have higher-order.