UIButton titleLabel not displaying

Question

You always need to specify ControlState when updating button’s title!
There are four possible values for UIButtons:

UIControlStateNormal
UIControlStateHighlighted
UIControlStateDisabled
UIControlStateSelected

so for example:

[button setTitle:@"Title" forState:UIControlStateNormal];

and then you can set custom settings for titleLabel:

[button.titleLabel setFont:[UIFont fontWithName:@"Zapfino" size:20.0]];
[button.titleLabel setTextColor:[UIColor blueColor]];