You can use https://crates.io/crates/lazy_static (lazily executed at runtime).
I personally use https://crates.io/crates/phf (compile-time static collections) for this if the data is truly static.
use phf::{phf_map};
static COUNTRIES: phf::Map<&'static str, &'static str> = phf_map! {
"US" => "United States",
"UK" => "United Kingdom",
};