You can run Rake tasks from your shell by running:
rake task_name
To run from from Ruby (e.g., in the Rails console or another Rake task):
Rake::Task['task_name'].invoke
To run multiple tasks in the same namespace with a single task, create the following new task in your namespace:
task :runall => [:iqmedier, :euroads, :mikkelsen, :orville] do
# This will run after all those tasks have run
end