Kendo grid date column not formatting

I found this piece of information and got it to work correctly. The data given to me was in string format so I needed to parse the string using kendo.parseDate before formatting it with kendo.toString.

columns: [
    {
        field: "FirstName",
        title: "FIRST NAME"
    },
    {
        field: "LastName",
        title: "LAST NAME"
    },
    {
        field: "DateOfBirth",
        title: "DATE OF BIRTH",
        template: "#= kendo.toString(kendo.parseDate(DateOfBirth, 'yyyy-MM-dd'), 'MM/dd/yyyy') #"
    },
...

References:

1. format-date-in-grid
2. jsfiddle
3. kendo ui date formatting