All you need to do is start your JMeter from the command line (or shell) with the -J option.
For example :
-JTestIP=10.0.0.1
And in your script, to get the value, just use function _P:
- http://jmeter.apache.org/usermanual/functions.html#__P
Example:
${__P(TestIP)}
That should do it.
Note you should put a default value in case you run the script without passing that JMeter property like:
${__P(TestIP,1.1.1.1)}